Sunday, October 23, 2005

Email newsletter compatibility

Silverpop's '2005 Broken Link Study' takes an invaluable look at email newsletter compatibility. The study is freely available from Silverpop as a pdf upon request.

Silverpop evaluated HTML email newsletters in eight different email clients: AOL 8.0+, AOL 9.0, EarthLink, Gmail, Hotmail, Outlook 2003, Outlook Express 6, Yahoo!

Key findings include :

• 40 percent of the emails reviewed contained missing
graphics, compared to 42 percent in the 2002 study.
• Gmail, Outlook 2003 and AOL 9.0 accounted for the majority of HTML errors.
• Link breakage is also common, with AOL 9.0 and 8.0 accounting for the majority of broken links.

Essential reading for all.

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