Sunday, October 23, 2005

Driving Directions to Museum

More and more museums are including directions for visitors driving by car to their venues. But why do they always seem to provide directions from the motorways, when many of the visitors will be coming from within their town/city?

The UK's National Gallery provides car parking instructions only, while the British Museum ignores the issue completely. Venues in central London can reasonably claim they shouldn't be encouraging visitors to arrive by car.

Commendably, Bradford's National Museum of Photography, Film & Television includes a link to multimap, suggesting that visitors could use the website to plan their journey.

Best practise, though, can be found in the commercial sector, where many companies are including such storefinder details within their own directions page. Marks and Spencer allow visitors to input their postcode to receive door to door instructions.

Museums and galleries interested in providing the same level of service should approach Multimap business services.


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